USER TESTING

"THE ONLY PERSON'S OPINION YOU CAN TRUST IS THE USER'S..."

A web-site or system is only really good if the customers or users think so - your IT department may think it's the business, and the marketing guys may love the dynamic content, but all this opinion counts for nought if your customers can't use it.

Testing your product with real users who represent your actual user base is enlightening - those aspects of the product you've ignored because any simpleton could figure it out may be a really barrier to entry. Imagine if a feature of your web site is stopping 10% of its users being able to transact?

We work through our partners to ensure that User Testing becomes a key part of the design process, and is something that can be revisited at any stage of the project, to ensure that the product is evolving in a way that continues to be useable. If you've never tried it give it a go - we guarantee you'll be surprised at the results.